The Litigator
The Litigator
AGM :: Affleck Greene McMurtry LLP
THE LITIGATOR
Affleck Greene McMurtry LLP
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Greenwashing Provisions Repealed: A Short-Lived Chapter in Competition Law

Michael Binetti

Well, that didn’t last long. Just months after the Competition Act was amended to require businesses to substantiate environmental claims with “adequate and proper testing,” the Federal government has proposed repealing the greenwashing provisions in its 2025 budget. The provisions purported to offer a new avenue for enforcement and private action against misleading environmental marketing. It also signaled a growing intersection between competition law and ESG accountability. The Federal government now claims that the greenwashing provisions were creating investment uncertainty, with some parties apparently slowing or reversing efforts to protect the environment. Will the absence of clear standards invite more ... [more] Full article

Martin v. Alphabet: Searching for Private Enforcement at the Competition Tribunal

Google and Apple are the targets of the first ever private claim for compensation before the Competition Tribunal, in a proposed application that raises allegations of abuse of dominance under ... [more] Full article

The Private Competition Enforcement Review, 18th Edition

Affleck Greene McMurtry lawyers David Vaillancourt and Michael Binetti and articling student Alex Sokolov were co-authors of the Canada Chapter of the 18th edition of The Private Competition Enforcement Review, published by Lexology. Content link ... [more] Full article

From Funnel Cakes to Food Apps: Competition Bureau Takes Aim at Drip Pricing

The Canadian Competition Bureau has launched two separate legal actions against major companies for allegedly engaging in misleading pricing practices, continuing its crackdown on so-called “drip pricing.” On June 6, ... [more] Full article


Competition Law Contributors

Michael Binetti

Michael Binetti

Affleck Greene McMurtry LLP

Michael Binetti*, Managing Partner of Affleck Greene McMurtry LLP, brings a wealth of litigation experience, with extensive expertise in both trials and appeals. Known for his strategic legal acumen, Michael has consistently demonstrated his ability to navigate complex cases and deliver successful outcomes across a wide range of litigation areas. Peers and clients alike praise Michael as an “excellent and creative lawyer” who “finds unique solutions to complex problems” and “knows how to win.” Recognized for his dedication and professionalism, he is described as a “strong advocate who always looks out for the best interests of his clients” and provides “timely, honest, and extremely valuable counsel.” Michael’s reputation for excellence is underscored by his inclusion in ranking services such as Best Lawyers, Lexology, and Lexpert.

Contributor's Profile

John Rook

John Rook

Affleck Greene McMurtry LLP

John F. Rook, KC, is a senior Canadian litigation lawyer with over 50 years of experience in competition law, commercial disputes, and administrative law. He is recognized as a leading competition litigator and has appeared before Canada’s Supreme Court and key tribunals.

Contributor's Profile

David N. Vaillancourt

David N. Vaillancourt

Affleck Greene McMurtry LLP

David is a determined and committed advocate for his clients. David has extensive courtroom experience, having successfully appeared as lead counsel in trials, hearings, motions, and appeals. David is also a skillful negotiator, having successfully negotiated the resolution of numerous cases. David is ranked as a leading practitioner in competition law by both Lexpert and Who’s Who Legal, and has been recognized by Best Lawyers for his expertise in corporate and commercial litigation, and competition law. David is also rated as AV Preeminent by Martindale-Hubbell (the highest rating possible), with his peers at competitor law firms noting that David is an “excellent lawyer and advocate”, he is “diligent and creative in his approach”, and “is capable of taking charge in the largest commercial and insurance claims”. David has a broad practice in commercial litigation, insurance law, and competition law.

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