The Litigator

THE LITIGATOR

Commentary on Law Affecting Business

The Litigator
AGM :: Affleck Greene McMurtry LLP

THE LITIGATOR

Affleck Greene McMurtry LLP
365 Bay Street, Suite 200  ·  Toronto, Canada
416 360 2800  ·  info@agmlawyers.com  ·  www.thelitigator.ca

Influencer Marketing and Competition Law in Canada: The Basics

The world of marketing and advertising has evolved – last year, U.S. companies spent an estimated $13.5 billion on social media marketing alone.1 How are lawmakers and enforcement agencies responding to the change? The Competition Bureau has recently clarified how competition and advertising law in Canada applies to social media marketing tactics in its latest volume of the Deceptive Marketing Practices Digest. Here are the highlights: What is Influencer Marketing? What is Misleading Advertising under the Competition Act? I’m an Advertiser – What do I need to know? I’m an Influencer – What do I need to know? I’m a Consumer ... [more] Full article

Leon’s and The Brick Donate $750,000 in Furniture to Settle Buy Now, Pay Later Complaints

Canadian furniture retailers, Leon’s and The Brick, have agreed to donate $750,000 in furniture to charities to settle concerns raised by Canada’ Competition Bureau about their advertising of buy now, pay ... [more] Full article

Ticketmaster Prices Are Misleading: Competition Bureau (if you can get tickets)

Following a warning in 2017 to ticket vendors that they should ensure advertised prices were accurate, Canada’s Competition Bureau sued Ticketmaster and its parent, LiveNation. The Bureau alleges that Ticketmaster ... [more] Full article

Montreal Company Pleads Guilty to Deceptive Telemarketing

Thompson Hill Publishing, a telemarketing company based in Montreal, pleaded guilty to making false or misleading representations and engaging in deceptive telemarketing. An investigation by the Competition Bureau found that the ... [more] Full article


Marketing Practices and Telemarketing Contributors

Michael Binetti

Michael Binetti

Affleck Greene McMurtry LLP

Michael Binetti, a partner of the firm, brings a proven litigation background plus extensive experience in arguing both trials and appeals. He has demonstrated his strategic legal capability and expertise in wide-ranging areas of litigation. Michael’s peers and clients have commented that Michael is an “excellent and creative lawyer,” “finds unique solutions to complex problems,” and that “Michael gets it and knows how to win.”

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Daphne Hooper

Daphne Hooper

Affleck Greene McMurtry LLP

Daphne represents clients in a broad range of commercial matters and is a valued member of the firm’s competition law practice group. Her experience includes complex contractual disputes, multi-jurisdictional class actions, employment matters and professional negligence, including errors and omissions by brokers/dealers and lawyers.

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Masiel A. Matus

Masiel A. Matus

Affleck Greene McMurtry LLP

Masiel has a broad commercial litigation practice and represents both national and international clients in a variety of complex matters. Masiel has experience litigating cases involving professional negligence, commercial leasing and real property disputes, insurance, contract disputes, shareholder disputes, fraud, breach of fiduciary duty, breach of trust, employment matters and defamation claims.

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