The Litigator
The Litigator
AGM :: Affleck Greene McMurtry LLP
THE LITIGATOR
Affleck Greene McMurtry LLP
365 Bay Street, Suite 200  ·  Toronto, Canada
416 360 2800  ·  info@agmlawyers.com  ·  www.thelitigator.ca

Whose Reliance is it anyway? Court strikes misleading ad claim

A misleading advertising claim brought by one bottled water supplier against a competitor can’t hold water unless the plaintiff (not consumers) relied on the misrepresentation, the Ontario Superior Court held recently. The court relied on cases that require consumers to plead that they relied on misleading ads in order to recover damages. The court imposed this requirement on all plaintiffs without considering that a claim by a competitor is different from claim by a consumer. A misleading advertising claim by one competitor against another is based on losses caused when consumers (not the plaintiff competitor) rely on the misleading ads and shift business ... [more] Full article

Online Reviews & Endorsements Guidance Issued

The International Consumer Protection and Enforcement Network (ICPEN), a network of consumer protection authorities from nearly 60 countries, including the Competition Bureau of Canada, has published three sets of guidelines on ... [more] Full article

Avis and Budget agree to pay $3m to settle drip pricing case

Car rental companies Aviscar Inc. (Avis) and Budgetcar Inc. (Budget) have agreed to pay a $3 million administrative monetary penalty to settle allegations by the Competition Bureau that they misled consumers ... [more] Full article

Bell to Reimburse Wireless Customers $11.82m

Bell has agreed to reimburse its customers who paid for “premium text messaging” up to $11.82 million. This is the latest and largest settlement reached by the Competition Bureau in its ... [more] Full article


Marketing Practices and Telemarketing Contributors

Michael Binetti

Michael Binetti

Affleck Greene McMurtry LLP

Michael Binetti*, Managing Partner of Affleck Greene McMurtry LLP, brings a wealth of litigation experience, with extensive expertise in both trials and appeals. Known for his strategic legal acumen, Michael has consistently demonstrated his ability to navigate complex cases and deliver successful outcomes across a wide range of litigation areas. Peers and clients alike praise Michael as an “excellent and creative lawyer” who “finds unique solutions to complex problems” and “knows how to win.” Recognized for his dedication and professionalism, he is described as a “strong advocate who always looks out for the best interests of his clients” and provides “timely, honest, and extremely valuable counsel.” Michael’s reputation for excellence is underscored by his inclusion in ranking services such as Best Lawyers, Lexology, and Lexpert.

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Masiel A. Matus

Masiel A. Matus

Affleck Greene McMurtry LLP

Masiel, a Partner of the firm, has a broad commercial litigation practice and represents both national and international clients in a variety of complex business matters. Masiel has expertise in cases involving shareholder disputes, contract disputes, corporate fraud, commercial leasing and real property disputes, breach of trust, professional negligence, D&O claims, and employment matters. Masiel is a tough-minded advocate dedicated to obtaining results for her clients.

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