National Energy Corporation was recently ordered by the Ontario Superior Court of Justice to stop distributing a comparative advertising brochure which contained false and misleading statements about the services and products of its competitor, Direct Energy Marketing Limited. National Energy’s brochure misled consumers by overstating the price increases Direct Energy had imposed on its customers and by wrongly suggesting that Direct Energy could not supply “Energy Star” certified water heaters, the court held. The representations made in the brochure likely left the public with a negative impression of Direct Energy. It was clear that the brochure’s purpose was to draw ... [more] Full article