Bell Canada has agreed to pay a penalty of $1.25 million after it encouraged its employees to post positive reviews of free Bell mobile applications, the Competition Bureau has announced. According to the consent agreement, some Bell employees were encouraged to download and use the “MyBell Mobile” and “Virgin Mobile My Account” apps, and to give them a “5-star” rating and positive customer review if they liked them. The reviews appeared on the iTunes App Store and the Google Play Store in November. The employees did not disclose that they worked for Bell. Bell’s senior management acted quickly to remove the ... [more] Full article