The Litigator
The Litigator
AGM :: Affleck Greene McMurtry LLP
THE LITIGATOR
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From Funnel Cakes to Food Apps: Competition Bureau Takes Aim at Drip Pricing

The Canadian Competition Bureau has launched two separate legal actions against major companies for allegedly engaging in misleading pricing practices, continuing its crackdown on so-called “drip pricing.”

On June 6, 2025, the Bureau announced that it is suing DoorDash, alleging that the food delivery platform advertised prices and discounts that did not reflect the true cost to consumers. According to the Bureau, DoorDash’s online and in-app listings often excluded mandatory fees until the final stages of the checkout process, potentially misleading consumers about the actual price of their orders.

Just weeks earlier, on May 23, 2025, the Bureau filed a similar suit against Canada’s Wonderland, accusing the amusement park of advertising ticket prices online that failed to include mandatory fees. The Bureau alleges that consumers were only made aware of these additional charges late in the purchasing process, contrary to the Competition Act’s provisions on deceptive marketing.

Both cases are being brought before the Competition Tribunal. The Bureau is seeking monetary penalties and orders to stop the alleged conduct. These actions underscore the Bureau’s ongoing focus on digital transparency and consumer protection in online marketplaces. In September 2024, the Competition Tribunal ordered Cineplex to pay $39 million and to stop making alleged false or misleading price representations in their sale of movie tickets online.

Michael Binetti
Affleck Greene McMurtry LLP

Michael Binetti

Michael Binetti*, Managing Partner of Affleck Greene McMurtry LLP, brings a wealth of litigation experience, with extensive expertise in both trials and appeals. Known for his strategic legal acumen, Michael has consistently demonstrated his ability to navigate complex cases and deliver successful outcomes across a wide range of litigation areas. Peers and clients alike praise Michael as an “excellent and creative lawyer” who “finds unique solutions to complex problems” and “knows how to win.” Recognized for his dedication and professionalism, he is described as a “strong advocate who always looks out for the best interests of his clients” and provides “timely, honest, and extremely valuable counsel.” Michael’s reputation for excellence is underscored by his inclusion in ranking services such as Best Lawyers, Lexology, and Lexpert.

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