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AGM :: Affleck Greene McMurtry LLP
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Bell to Reimburse Wireless Customers $11.82m

has agreed to reimburse its who paid for “” up to $11.82 million. This is the latest and largest settlement reached by the Bureau in its into third party charges for premium text messaging that were passed on to consumers by Canadian mobile telephone companies. The Bell settlement follows similar settlements with Telus and Rogers.

The Bureau took the position that Bell permitted a third party content provider, and an aggregator of premium text messaging and rich content services, to bill its customers for premium text messages and rich content services that the customers did not intend to purchase or for which they did not agree to pay. According to the Bureau, Bell thereby made, or permitted to be made, materially false or misleading representations to the public, both online and through wireless communications devices.

Under the terms of the , Bell will:

  • Issue up to $11.82 million in rebates to current and former customers;
  • Donate an estimated $800,000 to support digital media research and awareness;
  • Publish a to affected customers;
  • Enhance their corporate compliance program; and
  • Develop a consumer awareness campaign to educate consumers about how charges can be incurred on wireless devices and how to avoid unwanted charges.

The Bell settlement brings the total amount of rebates to be paid out to wireless customers up to $24 million.


Daphne Hooper

Daphne Hooper

Daphne is a former associate of Affleck Greene McMurtry LLP

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