Influencer Marketing and Competition Law in Canada: The Basics
The world of marketing and advertising has evolved – last year, U.S. companies spent an estimated $13.5 billion on social media marketing alone.1 How are lawmakers and enforcement agencies responding to the change? The Competition Bureau has recently clarified how competition and advertising law in Canada applies to social media marketing tactics in its latest volume of the Deceptive Marketing Practices Digest. Here are the highlights: What is Influencer Marketing? What is Misleading Advertising under the Competition Act? I’m an Advertiser – What do I need to know? I’m an Influencer – What do I need to know? I’m a Consumer ... [more] Full article
Last Call for TELUS: Canada’s Highest Court to Hear Appeal on Scope of Class Action
The Supreme Court of Canada has agreed to hear an appeal from TELUS Communications Inc. (“TELUS”) in a class action that alleges that TELUS overcharged customers by rounding up calls ... [more] Full article
Leon’s and The Brick Donate $750,000 in Furniture to Settle Buy Now, Pay Later Complaints
Canadian furniture retailers, Leon’s and The Brick, have agreed to donate $750,000 in furniture to charities to settle concerns raised by Canada’ Competition Bureau about their advertising of buy now, pay ... [more] Full article
Ticketmaster Prices Are Misleading: Competition Bureau (if you can get tickets)
Following a warning in 2017 to ticket vendors that they should ensure advertised prices were accurate, Canada’s Competition Bureau sued Ticketmaster and its parent, LiveNation. The Bureau alleges that Ticketmaster ... [more] Full article
Consumer Protection Contributors
Michael Binetti
Michael Binetti, a partner of the firm, brings a proven litigation background plus extensive experience in arguing both trials and appeals. He has demonstrated his strategic legal capability and expertise in wide-ranging areas of litigation. Michael’s peers and clients have commented that Michael is an “excellent and creative lawyer,” “finds unique solutions to complex problems,” and that “Michael gets it and knows how to win.”
