The Litigator

THE LITIGATOR

Commentary on Law Affecting Business

The Litigator
AGM :: Affleck Greene McMurtry LLP

THE LITIGATOR

Affleck Greene McMurtry LLP
365 Bay Street, Suite 200  ·  Toronto, Canada
416 360 2800  ·  info@agmlawyers.com  ·  www.thelitigator.ca

CASL Crunch: Kellogg’s Pays $60k

Cerial with Dried Fruit isolated

compliance is part of a balanced business plan

Kellogg’s has agreed to pay $60,000 and undertook to ensure that it, and its third party email marketers, comply with Canada’s Law (CASL). Kellogg’s was alleged to have sent emails without consent of the recipient during two and a half months in 2014, the CRTC said in a statement.

CASL permits the CRTC to negotiate settlements with businesses by accepting an “undertaking”, which typically includes adopting a compliance program and paying a voluntary fine. By entering into an undertaking, business can avoid fines of up to $10 million, and, starting in July 2017, class actions.

Kellogg’s is the fourth undertaking settlement under CASL; there were three in 2015 (see Standard Of Perfection: CRTC’s Enforcement Of Canada’s Anti-Spam Law).

More on this topic:

Whitepaper: Canada’s Anti-Spam Law

Complying With CASL: CRTC Releases Information Bulletin

The Great Anti-Spam Cash Grab

 

W. Michael G. Osborne
Affleck Greene McMurtry LLP

W. Michael G. Osborne

Michael Osborne is a former Partner of Affleck Greene McMurtry LLP

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