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CASL Crunch: Kellogg’s Pays $60k

Cerial with Dried Fruit isolated

compliance is part of a balanced business

Kellogg’s has agreed to pay $60,000 and undertook to ensure that it, and its third party email marketers, comply with ’s Anti- Law (CASL). Kellogg’s was alleged to have sent emails without consent of the recipient during two and a half months in 2014, the said in a statement.

CASL permits the CRTC to negotiate settlements with businesses by accepting an “undertaking”, which typically includes adopting a compliance program and paying a voluntary . By entering into an undertaking, business can avoid fines of up to $10 million, and, starting in July 2017, .

Kellogg’s is the fourth undertaking settlement under CASL; there were three in 2015 (see Standard Of Perfection: CRTC’s Enforcement Of Canada’s Anti-Spam Law).

More on this topic:

Whitepaper: Canada’s Anti-Spam Law

Complying With CASL: CRTC Releases Information Bulletin

The Great Anti-Spam Cash Grab

 

W. Michael G. Osborne
Affleck Greene McMurtry LLP

W. Michael G. Osborne

Michael Osborne is a former Partner of Affleck Greene McMurtry LLP

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